Within a context of fears concerning food raised by multiple crises and uncertainties, consumers naturally seek to reassure themselves as to the various components of food products. Here, certification remains a tool capable of reducing the consumers� doubts about product quality. This paper will try to provide an overall view on signals of quality, and investigate the different aspects of the consumer�s perception of labeled foodstuffs. Through an empirical study involving a sample of 212 consumers, we have been able to determine the degree of importance consumers give labels, and to define the impact of these quality�s signals on the consumer�s purchase intention.
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